Kenya’s tourism sector is poised for significant growth in 2025, with the government aiming to attract 10 million domestic tourists as part of a broader strategy to strengthen the industry. Tourism and Wildlife Cabinet Secretary (CS) Rebecca Miano announced the ambitious target, highlighting the country’s impressive recovery and the increasing interest of local travelers in […]
Kenya’s tourism sector is set for a transformative shift with the development of the National Tourism Policy, 2024 (Draft)—a strategic framework aimed at enhancing competitiveness, sustainability, and resilience in the industry. The policy, currently undergoing public participation across the country, seeks to address critical gaps and emerging challenges in the sector while leveraging technological advancements […]
