Kenya’s tourism sector is poised for significant growth in 2025, with the government aiming to attract 10 million domestic tourists as part of a broader strategy to strengthen the industry. Tourism and Wildlife Cabinet Secretary (CS) Rebecca Miano announced the ambitious target, highlighting the country’s impressive recovery and the increasing interest of local travelers in […]
•Tourism Sector Witnesses Unprecedented Growth Driven by Strategic Interventions and Market Diversification Kenya’s tourism industry has achieved a historic milestone, recording 2.4 million international tourist arrivals in 2024. This represents a remarkable 15% increase from 2023, highlighting the sector’s resilience and continued post-pandemic recovery. The United States remained Kenya’s largest source market, accounting for 12.8% […]
