Nairobi, Kenya| In a resounding endorsement of cultural preservation and economic empowerment, the Kenyan national government has pledged unwavering support for the annual Lamu Cultural Festival, positioning it as a cornerstone of the country’s tourism revival strategy. This commitment was prominently reaffirmed during the just-concluded 23rd edition of the festival, held from November 20 to […]
Kenya’s tourism sector is poised for significant growth in 2025, with the government aiming to attract 10 million domestic tourists as part of a broader strategy to strengthen the industry. Tourism and Wildlife Cabinet Secretary (CS) Rebecca Miano announced the ambitious target, highlighting the country’s impressive recovery and the increasing interest of local travelers in […]
•Tourism Sector Witnesses Unprecedented Growth Driven by Strategic Interventions and Market Diversification Kenya’s tourism industry has achieved a historic milestone, recording 2.4 million international tourist arrivals in 2024. This represents a remarkable 15% increase from 2023, highlighting the sector’s resilience and continued post-pandemic recovery. The United States remained Kenya’s largest source market, accounting for 12.8% […]
